4 Comments

Dest is a visionary businessman. While other players market the same kind of soccer-themed items - tshirts, cleats, etc - Dest is creating new markets by providing atypical items to soccer aficionados. I personally can't wait for my SGD pot holders and his Harvard Business School case study.

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Dest isn't selling merchandise. He just really, really believes in his personal brand and is simply far ahead of the rest of us in marketing ourselves.

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I am personally troubled by the lack of theoretical certainty concerning FB playing with the USofA in the Olympics. One more thing to be unsettled about

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Since the free market has failed Gio Reyna, we would have to gauge interest in the form of an initial public offering. Critics argue this could be the beginning of a slippery slope, leading to players being traded not for their skills on the pitch but for their intellectual property and ability to fulfill five-year plans and strategic goals set by a cabal of soccer bureaucrats.

To counter, one insider said "We envision a committee-led approach, where every pass, every move, every goal can be meticulously planned in advance, much akin to California's efficient and effective state-run economy" Fans, however, are intrigued by the prospect of Reyna's stock price soaring or collapsing based on the volatility of his father's relationship with Greg Berhalter.

Stay tuned folks, Goldman Sachs is set to be the lead underwriter in this offering and will no doubt be using sophisticated valuation models to unveil Gio Reyna's true intrinsic value on the pitch.

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